7NEWS has launched a new brand campaign, Connecting You.
Rolling out this week across TV, radio, digital, social and outdoor platforms, the campaign highlights the human stories and connections behind the news, with a series of TV commercials, presenter profiles, and behind-the-scenes content.
Anchors and correspondents from across the country – including Mark Ferguson, Michael Usher, Peter Mitchell, Rosanna Mangiarelli, Rick Ardon and Sarah Greenhalgh – feature in the campaign, sharing personal reflections on the importance of connecting with viewers through their reporting.
Seven’s Director of News and Current Affairs, Ray Kuka, said the campaign goes beyond a slogan.
“Connecting You is a promise. It positions 7NEWS as the essential link between people and what matters most – news that affects their families, their communities and their futures,” he said.
WATCH: The new promotional videos for each market here.
“Our journalists live and work in the communities they report on. The truth has never mattered more, and nothing beats the credibility that comes from our reporters being on the ground.”
Veteran presenter Michael Usher said connecting with viewers is at the core of effective journalism.
“If we don’t connect with anyone watching our news or interviews, we haven’t done our jobs properly,” he said.
Chief Reporter Chris Reason added that the role of 7NEWS is to bring Australians closer to the world’s biggest stories.
“We strive to put Australians right there on the scene – whether it’s the frontline of conflict or the front row of major events.”
The campaign launch comes amid continued ratings growth for Seven’s news and current affairs programs. In the first half of 2025:
7NEWS remains Australia’s most-watched nightly bulletin, up 2% year-on-year, with a national monthly reach of 8.2 million and an average nightly audience of 1.3 million.
Sunrise is the country’s top-rating breakfast show, with viewership up 7% and a monthly reach of 4.6 million.
Weekend Sunrise holds the #1 position on weekends, up 6% year-on-year, reaching 3.5 million monthly viewers.
The Morning Show is also #1 in its timeslot, up 11% with a reach of 3.4 million.
In regional areas, 7NEWS continues to dominate the 6.00pm timeslot, averaging nearly 440,000 viewers.
The Connecting You campaign underlines Seven’s commitment to delivering timely, trusted journalism across every platform – and to every corner of the country.
